Reasons to be concerned about counterfeit and adulterated products/materials

– While in some cases non-authentic products/materials are harmless (for example a knock-off hand bag or watch) in many instances they may be unsafe. Examples include pharmaceuticals, foods, beverages, spirits and the ingredients used to make these products

– Consumers lose trust and confidence in brand owners, leading to a loss of brand equity
– Efforts to protect the supply chain are called into question

– Customers do not get what they pay for
– Brand owners and governments lose revenue
– Money goes into the hands of criminals and terrorists